Union Bank’s ‘Enabling Success’ commercial is Nigeria’s most watched advert on Youtube

Those who have seen the impressive Enabling Success short film by Union Bank might not be
surprised to learn it emerged the “most viewed Nigerian Ad’ in a recent review by advert critic,
The TV commercial hit 3 million views on YouTube a few days ago, less than 5 months after its
2018 Independence Day release. By crossing the 3 million viewership mark, the commercial
now stands as the most-watched Nigerian advert on Youtube. It’s interesting to note that these
figures do not include the millions of views it has also gathered across different social media
Some of us kind of saw it coming, though. That TVC is a fine work of Art!
The inspiring 2-and-a-half minute film beams the spotlight on different aspects of the Nigerian
society, highlighting the need for people to hope and work for a better future.
Viewers have smiled, applauded and even shed a few tears as they identified with the
characters of the commercial. From a taxi driver battling societal forces that threaten his
fledgeling business, to a youth corps member hoping for a better future; from a photographer
wishing for better social amenities to a young mother struggling to balance her career and the
home front.
The commercial painstakingly paints the daily struggles and disappointments of the average
Nigerian and firmly reiterates Union Bank’s commitment to support the people in their bid to rise
above the odds and live more successful, fulfilling lives.
Unlike the typical bank advert which focuses on marketing the institution’s products and
services, the short film communicates strong themes of introspection, perseverance, healing
and hope of a better future for Nigeria and her people. The commercial has continued to gather
positive reviews across board.
An entirely indigenous production, the television commercial was co-ordinated by Image & Time brand agency, shot by Nigerian-owned Lighthouse Television and Filmworks and was filmed in various cities across Nigeria.
If you have not seen the short film, you really should do so. Watch it here.

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